Behind the Wings: Sonny Angel's Story

Step into the world of Sonny Angel dolls, collectible little angels that have become a favourite in Japan and around the world. Created by Toru Soeya in 2004, these adorable figures bring happiness and calm to both kids and adults. With a look inspired by the famous Kewpie doll, Sonny charms everyone with his sweet face and tiny wings.

Kewpie Doll origin

Sonny Angel dolls are charming little boy angels that bear a heartfelt connection to the Kewpie doll, the endearing character created by American artist Rose O'Neill. With their sweet smiles and miniature wings that are emblems of happiness and luck, Sonny Angel offer a modern interpretation of this time-honoured figure. The journey of them began with the first figure, an 18cm tall wide-eyed doll, in March 2005, sparking delight among enthusiasts.

Fast forward to the fall of 2018, this beloved series received a heartwarming refresh, as the regular series of these captivating figurines was updated to exude an even greater level of style and charm, further endearing them to collectors across the globe. There are now more than 1,300 figures to collect, each displaying unique details, particularly the headgear, that enhances their collectibility and joy of hunting for them. 

From Japan to the World: Sonny Angel Obsession

The dolls have won hearts across the globe because they're just so cute. The affection for 'kawaii,' the Japanese concept of cuteness, has propelled them to become a beloved phenomenon, particularly gaining popularity in Australia. The excitement of opening a mystery box to see which doll you get is also a big part of the fun that people everywhere enjoy.

Beloved Buddies

In Japan, Sonny Angel are known as "Healing Dolls." People see them as more than toys; they're comforting friends that make life a little brighter. They have a way of creating a bond with their owners, becoming a sweet part of their day to day. A doll carefully placed on a desk can bring a quiet cheer to any corporate space.

The Magic Behind the Craze

But Sonny Angel dolls are more than just cute; they're little treasures that hold special meanings. Each one can represent a happy memory, a dream, or a special moment. This is why they've has become a favourite for collectors, connecting people through the shared joy of discovering and cherishing these little angels.

These little angels are all about making life a little more magical. They remind us of happy memories and inspire us to make new ones.

So start your own Sonny Angel collection or learn more about the different ranges to be part of the story that brings a little bit of joy to everyone.